By completing this course you will be able to:

• Understand key concepts of digital marketing, including advantages, limitations and planning.
• Understand web presence options and how to select appropriate keywords for search engine optimisation.
• Recognise different social media platforms and set up and use common platforms.
• Use social media management services to schedule posts and set up notifications.
• Understand online marketing and advertising options, including search engine, e-mail and mobile marketing.
• Use analytics services to monitor performance and improve digital marketing campaigns.

 

By successfully passing the exam at the end of the course, you will also achieve a Certificate in Digital Marketing, an industry recognised qualification certified by ICDL.