This course sets out essential concepts and skills relating to the fundamentals of e-commerce. Learners will develop an understanding of how to plan, implement, manage and maintain an e-commerce solution across online store platforms, social commerce platforms and e-commerce marketplaces.

By completing the course, you will be able to:

• Define key concepts of e-commerce and the e-commerce ecosystem, including its social and economic impact.
• Identify the main types of e-commerce transactions and e-commerce business models.
• Recognise key e-commerce adoption goals and planning considerations.
• Identify various e-commerce presence options.
• Recognise the key skills in setting up a store on an online store platform, a social media platform and an e-commerce marketplace.
• Identify common e-commerce marketing tools and e-commerce performance metrics.